You may already know that Google is a powerful and popular search engine. However, did you know that Google has also made a lot of tools for people who own online businesses?
No matter what, you’re
- Boost your SEO rankings
- Boost the number of sales you make
- Fine-tune your user experience
- Keep an eye on and manage the reputation of your brand
- Build and use a content calendar that is easy to use
- Or make it easier for you to create content
Google has great tools that can help. And all of them are free.
In today’s post, we’ll quickly go over 10 of our favorite Google marketing tools and show you some easy ways to use them to step up your game. Ready? Here we go!
Also, Google Trends is a great way to compare and choose between similar keywords or phrases along with the Keyword Planner.
Google Trends, which is different from the planner, uses real-time data to show you how the popularity of different keywords changes over time, in different places, and against each other. The tool can help you determine what will happen with demand and prepare for it.
YouTube is made by Google, in case you didn’t know. And it is the most popular way to share videos on the internet. So YouTube is the place to start if you want to try making videos.
Once you’ve found your rhythm and made a good amount of content, you can start to annotate your videos and link back to the content you’ve already created, just like you would with a blog post. Video content is the way of the future, and you know you’re doing something right if you can pull a viewer into a vortex of backlinks on backlinks.
Google Drive is a great place to keep your editorial content and notes. You can do just about anything you want on its platforms. For example, use Docs to write your blog posts, Google Spreadsheets to organize blog post ideas and track metrics, Forms to send surveys and collect responses, and G Drive to store all your blog photos.
Google Drive gives each user 15GB of free storage space, and sharing files with others working on the same project is easy. Then It’s a great place to store things for free. But you can get to them from any location with an internet connection. In the cloud, it’s like having a free external hard drive.
Google Calendar has everything you need if you want a free way to make a content calendar.
Within the platform, you can make new calendars to plan your daily, weekly, monthly, or annual editorial and social content.
For each “event,” you can invite contributors, editors, managers, etc., and add notes for easy internal communication and quick reference.
Google Calendar is also great because it is easy to move things around. For example, all you have to do to push events to different days is drag and drop them. Then changes will be made to all shared versions of the calendar. Planning blog posts can get messy, but Calendar can make it ten times easier to keep your blog organized.
A Google Webmaster Tools, also known as Search Console, is a great way to streamline your marketing efforts and ensure that search engines can easily find your website based on popular, relevant search terms.
Also, Search engine spiders scan the whole web in a few seconds to find results for billions of people daily. If your website is set up in a way that makes it hard to find, webmaster tools will let you know so you can fix the problems and improve your SEO ranking.